Average recurring revenue per customer per month
Percentage of revenue after direct costs
Percentage of customers lost per month
Optional: Cost to acquire one customer
Customer Lifetime Value:
Average Customer Lifespan:
LTV:CAC Ratio:
Monthly Retention Rate:
Churn Impact Analysis
How to Use SaaS Churn Rate Impact on Customer LTV Calculator
- Fill in monthly revenue, margin, and churn rate fields
- Press calculate to see lifetime value and churn impact
- Review LTV, retention metrics, and actionable insights immediately